Twitch is one of the most important streaming platforms of the 21st century, and an exciting developing market to invest your time and money in. With millions of streamers spanning thousands of topics and genres, there’s an opportunity to make your name somewhere.
Join us, today, as we unpack five pro-level Twitch marketing tips to help you start getting better exposure.
Have a Goal in Mind
Streaming, like any kind of art production, has different drives for different people. You have to know why you’re doing it if you want to propel your channel in any specific direction.
Are you using it as a platform to market yourself? Are you more interested in the benefits of meeting other creators and learning from them?
Brands have even begun branching out to Twitch to carry out their marketing in recent years, as well.
What style of content would match your personality and abilities most strongly? Be honest with yourself – if you have an end goal in mind, you can get out from under any uncertainties you might have and start working toward something.
Grow Your Twitch Channel Through Interactivity
One of the hallmarks of the Twitch platform is its community structure. Chat windows, voice chats, comments and other opportunities to interact with your followers abound.
Which is what makes it so frustrating when Twitch streamers don’t interact during their streams. The functionality is built in so users can have more fun, sure, but it’s also a surefire way to create an audience when you’re a streamer!
Read comments while you’re streaming and react to them. If someone asks something or asks you to do something, give it more than a passing thought. It could make your video so much more engaging than if it were a one-way experience.
Maximize from Day One
Your audience is your most important asset.
Twitch can seem a bit like an island in the sea of social networks, with its own unique watchers and supporters. Keep in mind, though, that all of these platforms can direct potential viewers to your channel.
The answer to the question “how to get viewers on Twitch” is often “social media“. Keep up your output on social media and make sure to link back to your stream as often (and as naturally) as you can.
And remember one thing: the reason overnight success stories are such a big deal is that they don’t happen very often. If you’re wondering how to get big on Twitch, a useful tip would be not to focus on getting big overnight. Put in your hours, dedicate yourself to it, and get better at what you’re doing.
Find Your Niche
One of the simplest Twitch tips around is to try to find a slot for your content to fill. It might be tempting to think you’re too unique to fit into a category, but the truth is they are actually crucial to getting your content seen by anybody.
Decide on a broad niche for what you’re streaming and pursue those viewers and communities. You’ll be happy you did when your numbers are better than they’ve ever been.
Look to Success Stories for Inspiration
Watching successful streamers is a great way to figure out the formula that makes for successful streams. Look to successful streamers to learn how to promote your Twitch stream.
We’re not saying to plagiarize other people’s content. But, if you can glean production tips or learn why it’s important to create custom Twitch banners, you can internalize their methods.
And when you think like a winner, you tend to act closer to one as well.
Twitch Marketing: It’s What You Put In
Twitch has come a long way since its early days as a dedicated gaming streaming platform. Now there are channels that allow artists to present a huge array of streams to potential audiences.
Hopefully, our crash Twitch marketing course has gone some way towards helping you find and grow your viewers, as well. Looking for more articles on developing yourself professionally and personally? Check out some of our great lifestyle and business pieces, today!