No matter what your business is, good SEO is vital for a successful website. Having a web presence isn’t enough. Customers have to be able to find you, and this requires optimization for search engine algorithms.
Attracting organic traffic to your website isn’t easy, but it’s essential.
Luckily, there are some tips you can use to make the most of SEO. Let’s take a look at a few of these tips.
The Top 10 SEO Tips To Improve Your Organic Traffic To Your Site
Why pay for traffic to your website when you can get it organically? Here are the top 10 SEO tips to improve your organic search engine optimization and get more customers to your site today.
Pick a Strong Keyword to Focus on
When it comes to improving organic traffic to your site, the first thing you need to do is pick great keywords that will optimize search results. These are the words that people are actually searching for that will drive them to your site.
There are many tools online that help companies find these phrases. Set up a blog and sprinkle these keywords into articles. This strategy brings people to your site, establishes expertise, and improves your conversion rate.
To see an example of strong keywords for a website, here’s more info.
Research Your Competition
Once you’ve settled on a strong keyword for SEO, take a minute to find out who your competition actually is. To do this, open a new browser window and set it to private mode.
This way Google won’t use your past search history when generating its results. With the new window open, perform a search on the keywords you’ve chosen.
Now, take a look at the top 10 results. Those are your competitors. The smart thing to do is to take a close look at those sites. Consider what they’ve done right and where they’ve dropped the ball, and make your site better.
Create Great Content
You might think that this one sounds a little obvious, but many sites take for granted the need for great content. After all, the quality of your content is a direct reflection of the quality of your site.
The quality of your posts will have a direct impact on how successful you’ll be at driving traffic to your site. Remember to use the keywords from earlier in the article and make content meaningful.
Use Internal Links
Don’t underestimate how important it is for your highest quality SEO content to have links to other pages on your site. By creating links that keep readers from going to other sites, you’ll keep them with you. The more creative and useful your internal links are, the greater your chance of retaining readers.
Get Specific With SEO
Think of keywords like internet handymen. There are two approaches that handyman businesses take: They are either jacks-of-all-trades or specialists.
If your business requires HVAC repair, do you call someone that lists 20 services on their website, or look for someone that has a decade of plumbing experience?
More than likely, you’re going with option number two.
The same mentality applies to selecting keywords. You could be a jack-of-all-trades, but you’ll end up stretching yourself too thin. Specialization allows you to focus on the type of customer you want.
Avoid the mistake of trying to increase organic traffic with SEO by using keywords that have high search volumes. Your competitors are likely using the same keywords, and it’s unlikely that you’ll increase your rank with this strategy.
The strategy here is to be as specific as possible. For example, rather than using “grocery store,” try “organic produce Tucson Arizona”. This approach will help to narrow search results significantly. This is Long-Tail phrasing, and it is a powerful tool for improving relevancy and will give you a leg up on the competition.
Create Enticing Headline Tags
Many people believe that creating great headlines is the most important piece of the SEO puzzle. There is a lot of truth to this, because your goal is to attract and keep new readers. Headlines need to be written to grab your audience’s attention within seconds.
This is the perfect opportunity to use your creative skills. We suggest that you spend nearly as much time creating your headline as you spend writing your content.
Content that Informs and Educates
When people search for a website, they are typically seeking the solution to a specific problem. Thus, your website needs to contain as much relevant and informative content as possible.
Every topic you feature should be thoroughly researched and offer your target readers what they want to know. Your content needs to be reliable, concise, and easy to absorb. Break up your content into easy-to-read blocks, and include as many photos and videos as possible.
Make sure you post relevant content to your website. Look for articles similar to what you plan to write. If the only articles you can find are from a year ago or longer, choose a different subject. It won’t matter how great your writing is if no one reads it. Shakespeare isn’t remembered without an audience.
Make the Most of Mobile
It’s no secret that Google favors websites with a strong mobile platform. This means that SEO practitioners are having to adjust to Google’s mobile-first algorithm.
The higher quality your mobile website is, the better search engines are going to treat you.
Remember, the vast majority of web traffic is now conducted on mobile devices. In fact, 78% of local mobile searches result in purchases! If your webpage doesn’t load on mobile devices, you are losing money. If you want to get ahead of your competition, you need to make mobile SEO a priority.
Technology reduces the impact of advertising campaigns that involve print and television. These mediums no longer have the reach they once did. Companies don’t want to spend money on campaigns that don’t reach their target audience.
The new advertising model requires a strong social media platform, along with blogging and vlogging. YouTube dominates traditional television and newspaper in regards to daily views. Facebook and Twitter are more than social networks now; they are media enterprises where people find and discuss the news.
Putting your product on these platforms makes it easier for customers to find you. Users can also review your product and spread your message through likes and shares.
Reaching customers and building your brand through social media can be tricky, but is extremely effective.
Getting External Links
This is the big one. These are links from websites outside of your own, and Google relies heavily on them to determine how good a post is. A link to your website from a source on another website adds a credibility factor that search engines like Google look for.
In order to get external links, you must reach out to other websites and ask for links. This can be challenging and requires a great deal of creativity on your part to make it a worthwhile transaction for the other party. The potential results, however, are worth it.
Making the Most of SEO
Your website relies on organic traffic, and following these 10 tips will go a long way toward improving SEO for your site. Don’t underestimate the power of SEO.
Having a successful website requires the right knowledge, focus, and an understanding of the way search engines work. To better understand attracting organic traffic, we recommend working with an organic SEO expert.
Click here to see more SEO tactics for local business.