If you’re a small business owner, you’re in the right place. These SEO techniques are a fabulous solution for putting your website on the map.
Last year Google accounted for well over 79% of desktop search traffic, which means that SEO optimizing your site is of paramount importance. Not just for attracting new customers, but for retaining your established following.
Let’s dive on in!
Prioritize Content Marketing
Content is king. Period. (you’ve probably already heard this).
By this we mean, you need to produce high quality, shareable content that your audience will want to engage with.
It’ll improve the authority of your site, and it does wonders for your SEO juice. Before you begin crafting your blog post, take the time and effort to undertake thorough keyword research.
You should target a distinct keyword phrase for each of your web pages. Select words you think potential customers or clients will be typing into Google.
Top Tip – Use the following features to emphasize your keyword phrase:
- Header tags
These methods go a long way to highlight the importance of your chosen keyword to Google.
However, the priority should always be to insert keywords naturally. Otherwise, you sacrifice the quality of your content, and that’s counterproductive.
Frequently Update Your Site
To improve your SEO, you have to update your website regularly. Google’s algorithm loves this. It suggests that both your site’s relevant and that you make an effort to keep it fresh.
Top Tip: If you’ve got a three-month-old blog, you can rehash your old content to make something new and exciting.
You’re bound to have posts generating organic traffic, so update them. Utilize their authority by using their momentum to improve where you rank.
Optimize Your Metadata
Always optimize your metadata, use both your chosen keywords and the optimum amount of characters to make the most of this space.
Title metadata is the copy displayed at the top of the internet browser when you search for a specific term. It appears as the headline of the search engine results; so naturally, this is very important.
This is the description your browser uses to give your page context. It’s displayed in smaller sized font next to the headline of your post.
The copy needs to be snappy and encourage readers to click through to view your content.
Top Tip: Include approximately two sentences worth of text, this is the optimum length for both reader engagement and SEO.
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Utilize Internal Links
You need to craft engaging anchor text to encourage people to click on your internal links. The aim is to keep people on your site for as long as possible.
Top Tip: Try and use anchor text enriched with relevant keywords. This improves the SEO for not only that specific blog post but also the content you’re linking to.
Insert Alt Tags
Using alt tags is essential when you insert images and videos into your content.
The purpose of alt tags is to communicate to search engines how to locate your page. This is essential for those using text-only browsers or screen readers, etc.
Video Marketing Is Key
YouTube is a fantastic content marketing platform. You can optimize YouTube videos to develop your SEO strategy and to maximize traffic.
You should focus on crafting an engaging video title and description for maximum effect. This should balance the need to insert keywords against the desire to create an appealing headline.
Now, for your video description; Google’s spiders aren’t able to ‘read’ videos, so instead, they rely on your description to find more on what the video is really about.
Try creating a short blog post that describes the content of your video in greater detail, and paste it into the description box.
Make Your Website Mobile Friendly
Did you know 60% of daily searches happen using a mobile device? In light of that, it’s of paramount importance that your website is mobile-friendly.
A couple of years ago, Google renewed its search algorithm to ensure mobile-optimized websites receive a higher level of organic traffic.
Therefore, by not making your site mobile-friendly, you’re missing out on low hanging SEO juice.
The trend for using mobiles to online shop is forecast to increase in popularity. Apparently, 45% of all American e-commerce sales are said to happen via mobile devices, by 2020.
Start Creating Infographics
People adore infographics, and for a good reason. Their layout makes complex information way easier to understand and digest.
As we’ve already said, ‘content is king,’ so using engaging visuals like these is the way forward.
Start Guest Blogging
Guest blogging is ideal for improving your SEO. However, you need to provide useful and actionable information that’s 100% unique. This drastically increases the likelihood of people recognizing your brand for the professional entity that it is.
Did You Enjoy These SEO Techniques?
If you found these SEO techniques useful, we’re confident you’ll love the other features published on our ‘search engine optimization‘ blog.
Over there we discuss everything from creating high-converting landing pages to the best WordPress plugins to improve your website. Enjoy!
Alternatively, if you have any questions for us, please don’t hesitate to send us a query via our simple to use contact form and one of our friendly team members will get back to you as soon as they can.