As a life insurance company, you know firsthand how tough it can be to separate yourself from the competition.
You also know that it’s never been more important than it is now to have a strong online presence.
But if digital marketing techniques are still a bit of a mystery to you, then you need to keep on reading this post.
In it, we’re providing you with the SEO solutions that will help you to get more traffic and encourage your site visitors to become your clients.
From starting a company blog to making sure your website speed is up to par, we’re telling you some of the most important SEO techniques that your life insurance company simply has to start implementing.
Start Blogging ASAP
As you’ve likely already been told, there are countless reasons why there’s truly no time like the present to start a life insurance blog.
However, when it comes to your SEO strategy, it can make all the difference in the world. Blogging gives you more opportunities to be indexed by Google — which means more opportunities to show up and rank higher in search engine results.
It also lets you use keywords naturally (and gives you the chance to use a wide variety of keywords at that.) It even tells search engines you update your site more often than websites without a blog — so you’ll soar ahead of them in the search engine results pages.
Plus, you’ll be able to prove your prowess within the life insurance industry — and genuinely help people to grasp tough concepts in the process.
Since you’re in the insurance world, just make sure that your blog posts contain a disclaimer that this isn’t specific financial advice, but more a general overview of current market trends and the different types of life insurance available.
Speed Things Up
When you’re on the hunt for the top SEO solutions, it can be easy to forget about the most important one of all: site speed.
Still, don’t think it really matters?
More than half of users who are using the Internet on a mobile device will click away if your site takes longer than three seconds to load. This means that your slow loading speed could be costing you over half of your sales.
But it doesn’t stop there.
When your site won’t load quickly, as we’ve established, people are going to click away from it pretty quickly. But Google doesn’t differentiate between a site with a slow loading speed and a site that doesn’t give useful information.
This means that Google will penalize your site and you’ll fall in the search engine rankings. After all, if so many people are clicking away from your site, it can’t possibly contain helpful information, right?
Don’t Forget Voice Search
One of the biggest trends of the past year has been the incredible rise in voice search technology.
Now, it seems like almost everyone uses Siri and Alexa to help them to find the information that they’re looking for online.
It’s up to you to make sure that your life insurance company doesn’t get left behind.
But what does it take to properly optimize your website for voice search?
First of all, try to create internal pages and blog searches that include the “Who, What, Where, When, Why, and How?” When you answer specific questions, you increase your chances of having your content read out loud to these searches by their devices.
Also, don’t shy away from longer and location-based keywords. This is especially crucial if you want to target users who are searching on their mobile devices. Remember, people speak differently than they type, and they search while they’re on the go.
Longer tail keywords will have a higher chance of ranking better because they sound like the way people speak.
Evaluate Site Navigation
Finally, one of the most important SEO best practices is to ensure that your website is actually easy and intuitive to click through.
For example, does your life insurance website include a quote calculator or a button to click to get a quote on the home page?
Are menu options clear and concise? Can buttons be pressed as easily on a mobile device as they can be with the clock of a mouse on a desktop computer?
For a great website template to follow, check out this post regarding how to get life insurance quotes.
The page not only explains the different kinds of life insurance, it also includes a bold and colorful button at the top of the page that users can click to get an instant quote.
Plus, the page is broken down by topic. This helps users understand how to determine their needs and choose the right policy accordingly.
Looking for More SEO Solutions for your Life Insurance Company?
From starting a blog to making sure that your website’s overall navigation is where it needs to be, we hope you’ve found this list of SEO solutions helpful.
Remember that a solid SEO strategy isn’t going to be built overnight. It requires a deep knowledge of your target market, and understanding of search engine algorithms, and a consistent posting schedule.
We know this can be a lot to handle on your own!
If you’re looking for more information about SEO best practices, or if you need to connect with an SEO expert, we can help.
Spend some time on our blog and website to make sure your website can keep up with — and outrank — the competition.