Even with technology and the move to digital marketing, there is still a place for physical marketing materials like product brochures. In fact, 79% of small to medium-sized businesses still use brochures to market their products.
As with everything in marketing, there are well-designed brochures and not-so-well-designed ones. To get the most positive effect out of your product brochure you want it in the former category.
Want to learn how to do that? Check out these 5 great tips for designing an eye-catching product brochure!
Know Your Audience
First things first, who is your target audience? Designing a brochure with cartoon animals to sell high-end cigars might not quite appeal to the audience you’re looking for. However, if you’re selling stuffed animals and bedsheets for kids, those cartoon animals will be perfect!
The tone of the text in your brochure should also match. Choose either a professional or casual tone depending on your target audience.
Know Your Goal
Now that you know your audience, you should also define your goal before you start designing. Are you promoting an event at your company? Are you informing your audience about your products? Are you simply putting a few of your star products on display?
Write down your goal and keep it in front of you as you work on your brochure design. Everything that you add to your brochure should be pointing toward this objective.
Now it’s time to get into the creative part of designing a brochure. This is the fun part, whether you’re working with a professional or doing your own brochure design with software.
Using color is a great way to draw attention to your product brochure. However, don’t go overboard. Your use of color should match the tone of your brochure and your company branding.
For example, if you sell coffins, loud colors like neon green and bright orange might not be a good fit. But if you’re selling a cool new energy drink those colors would fit right in.
One fun way to really draw attention to your brochure is to use textures. Many companies print their brochures on simple, high-quality paper. Your brochure will stand out from the pack if you add an interesting texture to it.
Try letterpressing (a method of printing that leaves raised letters) on the cover. Or, add some foil for shiny letters or another part of the design. You could even cut out part of the design to let something peek through from behind.
There are all sorts of fun things you can do with your brochure. However, don’t get too carried away.
Colors, textures, and fun fonts are all great but if you overuse them you run the risk of overwhelming your readers. People don’t want to be confused by what they’re looking at. Thus, keep it simple and use a few fun elements to highlight the most important parts of your brochure.
Design Your Own Product Brochure Today
We hope this quick guide has helped take some of the mystery out of designing a product brochure. There are a thousand and one ways to make awesome eye-catching brochures. Start experimenting and see what you come up with!
Looking for more business tips? Swing by and check out the resources in the business section of our blog. We have tons of great tips for you!