Content is crucial to modern marketing efforts. Regardless of your industry, people need content as much as your business does. That’s because content helps them make well-informed choices. This is pretty basic, but when it comes down to engaging the right people, content that’s easily searchable should be your priority.
Indeed, you can’t talk about content without talking about search engines. Well-crafted content is not enough to raise your sales volumes. It has to be complemented by effective SEO.
In this sense, it is even more important to focus on getting your message front and center and reaching out to people who are actively searching for the solutions you offer.
That being said, here’s how you can create content that’s relevant, engaging, and search-engine friendly.
Take Keyword Research Seriously
When it comes to promoting your products and services, creating content that caters to a specific audience is only a part of it. So much of your effort should go to keyword research.
Keywords, after all, are the bread and butter of SEO and you certainly won’t do much if your campaign lacks a ready list of search terms your audience frequently uses.
Moreover, keyword research shouldn’t end with writing down words and phrases from Google’s automated suggestions. You also need to analyze each key term based on their search volume, their level of difficulty, and the number of clicks they generate.
Taking time with keyword research should supply you with the insights you need to develop content based on high-value phrases. You can also scrape platforms like crunchbase for keyword data, to do that all you need is a crunchbase api key.
If you are having difficulty along these lines, you can get help from an experienced SEO company. It can cost you, but the long-term value is well worth it.
Concentrate on Blog Structure
You have a great topic and you know which keywords to include. You are now ready to craft content that’s sure to attract the right people. But before you draft out a blog post for your WordPress site, you need to understand that there are rules to creating content that get awarded a higher position in the search engine results pages.
Google, for one, has very strict rules governing content structure. Apart from favoring long-form articles, the search engine also rewards content that’s readable.
Each sentence has to be a maximum of five words, and every paragraph shouldn’t have more than five sentences. On top of that, you also need to divide your content using subheadings.
It’s difficult to know if the content you are writing will pass Google’s standards. Installing plugins such as Yoast can help you optimize your content so Google will want to prioritize it.
You can also try crafting content that comes with rich media. For instance, you can add a related video in the middle of a blog article.
Content helps inform and influence your audience. But if it isn’t readily visible, you might want to conduct an audit and see if you can optimize your content for search engines and get the most out of your digital marketing resources.