Digital Marketers Guide to Dofollow Backlinks

Search engine giants like Google field over 5 billion searches every day. Therein lies the value of being in Google’s good graces.

If Google likes your website, you’re going to get ranked high on search results pages and enjoy an influx of traffic. If Google doesn’t like your website, you’re going to get buried under the 1.9 billion other websites in existence.

So then, how can you get Google and similar search engines to “like you”?


SEO stands for search engine optimization which is an umbrella term that encompasses a variety of things you can do to tell engines that your site is worth ranking.

One of the most important aspects of SEO is backlinks, particularly “dofollow backlinks” which is the subject of this article.

Below, we’ll quickly break down what dofollow backlinks are and how to get them.

Related: What Is Link Building & What Is Its Importance In SEO

What Are Dofollow Backlinks?

Before we get into what dofollow backlinks are, let’s quickly define backlinks.

Backlinks are hyperlinks other websites publish on their site that point to your products and services.

For example, if your website was all about health information and you wrote a great article about how drinking coke affects your body, a health and fitness blogger might reference and link to your site as a source.

Dofollow backlinks are backlinks that Google considers when determining your search engine rank. These are different from “nofollow backlinks”.

Nofollow backlinks are typically easy to get through spam tactics like commenting on people’s blogs with links to your site. Google (for the most part) ignores these links.

How to Get Dofollow Backlinks

Now that you know what dofollow links are, here are some rapid-fire suggestions on how to get them so you can skyrocket your website’s search engine rankings!

Create Quality Content

The better your content and products are, the more likely people will be to link to them. Publishing awesome stuff online is the best and most straightforward way to earn backlinks.

Reach out to Websites

If you’re finding that there’s a blog that writes a lot about stuff that’s related to your products and services, let them know. Tell them that you’d be honored if they’d consider linking to you when they’re looking for a source. You could also consider returning the favor.

Give out Samples

If you’re selling products, send samples to bloggers in your product’s niche and let them do reviews. When they review your product, they will link back to your product page.

Share on Social

If you write an article, share it across social media. Building awareness for the things you write and the products you’re selling will increase the odds of people spreading links.

Buy Backlinks

This method is frowned upon but it works and people do it. You can buy backlinks on your own or try a different approach by working with an agency who can help you buy and create links organically.

Related: Black Hat SEO and White Hat SEO – How to Deal with them

Wrapping up Digital Marketers Guide to Dofollow Backlinks

There you have it! Everything a marketer needs to know about dofollow backlinks and some quick ways to get them.

We hope our quick guide helps you maximize your marketing and boosts the success of your business, fast!

For more of the best free advice on everything from marketing to money and beyond, check out more content on!

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