Don’t think first impressions matter? Think again.
When it comes down to it, it’s almost impossible for us as humans to forget a bad first impression. This doesn’t just apply to personality or looks—it applies to your website as well.
A site that’s outdated or lacking relevance will send visitors somewhere else—most likely to your competitors. They’ll forever be reminded of much better their site is rather than yours.
If you want to make the best first impression for all who visits your website, start with implementing popular website design trends.
Ready to find out what they are?
Let’s get into it!
We’re living in a digital era where it seems nobody is without some kind of mobile device. Whether it’s a smartphone or tablet, your website needs to be optimized for them.
Having a mobile-first design means it loads quickly, the text isn’t in the shape of walls, and the buttons are made for fingers, not a mouse. It’s important to keep the size of the screens in mind so you don’t end up frustrating visitors with a clunky, poor attempt at mobile-first.
Implementing this kind of design can also give you a boost with your Google ranking. They rolled out an algorithm where they prioritize websites that have a mobile-friendly version.
One way to wow visitors? By using splashes of bold color throughout your design.
However, there’s a right and wrong way to incorporate this trend. The right way is to be strategic with the colors you select. Each one has a different meaning and therefore resonates differently with people.
The wrong way is by choosing too many colors. Unless your brand involves the rainbow, narrow it down to two or three complimentary choices.
Strive for a balance that’s visually appealing, not overwhelming and straining to your visitors’ eyes.
2019 is all about keeping it clean and simple. For your website design, embrace minimalism by getting rid of unnecessary clutter and utilizing lots of white space.
This minimalistic approach isn’t just about being aesthetically pleasing, it’s also about the user experience (UX).
One way to make your site more user-friendly is by making your menu easily navigable. Keep your pages’ names short and sweet.
And be sure to put your menu where everyone can see it and access it with ease—preferably at the top. This site goes into more detail about the dangers of not having content where it’s easily findable.
Another way is to properly engage visitors. Make your calls to action specific and in appropriate places (like at the end of a blog post). The longer they stay on your site, the better it works out in your favor.
It’s time to get fancy with fonts! Instead of picking one that’ll stand out, it’s all about experimenting.
Pairing bold typography with unique placement is what this trend is all about. Cutting off some letters and relying on negative space to replace some letters makes your website more interesting.
However, this trend can become gaudy if done incorrectly. For starters, pick a font that’s legible. Visitors don’t want to spend a few minutes trying to decode your whole website.
As for the placement, make it subtle. If you want to create a unique wall of words, use color so visitors can read each word. This way, it won’t look like a jumbled Snellen eye test chart.
Another part of this typography is massive text. Words that take up the whole screen in a big, bold text is one way to make visitors’ jaws drop.
In order to engage visitors, you need captivating copywriting. Rather than explain to visitors what you do, tell a story instead.
Narratives and storytelling are at the forefront of 2019. It’s a new and exciting way to communicate with users.
Think of this trend as one that enhances all the others. You can have a beautifully developed website but if it’s lacking emotion through words, you can forget users wanting to engage with your business.
With all this said, focus on copywriting as much as the design. Spend some time sharpening your writing skills in order to enhance that user experience.
Say goodbye to the average mouse icon. Instead, web designers and developers are reinventing how this icon looks.
It’s another way to fully incorporate design into every aspect of your brand. But don’t think you have to go all out in order to use this trend.
You can simply change the mouse to look like a dot or another shape. But if you really wanted to make an impact, you can turn it into a pair of cherries or even a cat, to give some examples.
Breathe life into your site by incorporating micro-animations. These are design elements that include minor movements when a user explores your site.
They don’t distract people by taking away their attention but rather enhance their experience. It’s enough of a design element to keep visitors engaged and excited to keep on your site.
Last, but certainly not least, are geometric shapes. You’ve spent all that time in geometry class hoping to never see another flat triangle again.
But fortunately for you, these triangles (and other shapes) are fun now that you’re out of math class! You can place them anywhere on your website to make it more visually appealing.
These classic shapes can also be used as the whole design. For example, your website can include blocks that explain what you’re all about and showcases some of your best products.
With this trend, it’s all about thinking outside of the box (pun intended).
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Implement These Website Design Trends the Right Way
While trends introduce exciting and interesting elements to your website, that doesn’t mean you should incorporate every single one. Using this list as a guide, choose at least two to four website design trends that’ll help reflect your brand.
Want to attract visitors to your website after including these trends? Check out our tips on creating a successful PPC strategy!