If you’re in the bail bonds business, then you know firsthand just how competitive others in the industry can be.
But it’s not just about being the first bail bondsman to get the job-it’s also about outranking the competition in search engine results online.
In this post, we’re sharing some of the most effective and surprisingly easy SEO solutions that you can use to improve everything about your bail bond business’s digital presence.
Read on when you’re ready to rank higher, get more traffic, and deepen your connection to your market through SEO.
Optimize Internal Pages
First up on our list of the most important SEO solutions for your bail bonds business?
Make sure that you give the formatting of your internal pages just as much attention as you do your homepage.
Remember that, especially if you’ve developed a strong internal and external linking strategy (don’t worry, we’ll get to that in a minute) not every site visitor will begin their journey on your website’s homepage.
This means that your internal pages should include your contact information at the top and bottom on each page, as well as social media follow buttons. Every internal page should also have a well-organized website menu that allows customers to click through and find the specific page they need on your site.
Finally, make sure that the content formatting on your internal pages is digestible. This means you need to avoid walls of text, enormous images, and lengthy autoplay videos.
Use headers, smaller images, and white space between paragraph to makes things easy on the eyes.
The goal is to declutter your website.
Create a Linking Strategy
If you’re looking for effective SEO strategies, then the way your approach internal and external linking in your content is an important place to start.
But what’s internal linking? That’s the process of including links to other pages of your website in your content. This could include things like your “contact us” page, a past blog post on a relevant topic, or even a link to your testimonials page.
External linking, on the other hand, means that you pepper your content with links to other authoritative websites. Remember that you should never include links to your competitors in your external linking strategy.
That’s like offering them free advertising, and you’ll boost their results in the search engine rankings, as well. Instead, focus on sites like local news blogs or online versions of the crime section of your local newspaper. You could even link to pages from local law enforcement or link to information about the laws surrounding bail bonds in your state.
In most cases, you’ll include external links mainly in your blog content, as opposed to your static website.
Another important piece of advice when you want to make linking part of your SEO solutions? Invest in a broken link checker tool (or find a free one online) to ensure you don’t get penalized for linking to pages that are no longer up and running.
When in Doubt, Blog
Blogging isn’t just about increasing your authority and getting your name out there.
It’s also an effective way to increase a visitor’s dwell time, increase your conversions, and dominate the search engine results for your chosen keywords.
However, this doesn’t mean that you can get away with repetitive, keyword-stuffed content that looks almost identical to what your competition is writing about.
Remember that people have come to your website because they want to learn more about the bail bonding business and the services that you offer.
That’s why it’s important that you think of your blog first as a way to inform and educate your visitors, and second as one of your strongest SEO tactics.
In other words? Content may be king, but optimizing your posts for SEO is the reigning queen.
Tips like including keywords in your headers, linking to other authoritative sites in the bail bonds industry, and even including keywords in your URL address, will make a big difference.
But what kinds of keywords should you use? Let’s tackle that next.
Focus on Hyperlocal Keywords
We’re living in the age of the hyperlocal which means that choosing keywords that highlight only the city and state in which your bail bonds business is located is no longer enough.
Instead, when you’re looking for effective keywords to include in your blog and static web content, you’ll need to get a lot more specific.
After all, as much as you’d like to be, we know you’re not the only bail bonding business in town. So, you need to focus on capturing potential clients in your immediate neighborhood-not just your city.
Choose keyword phrases that reference the nearest jail or courthouse, your neighborhood’s name, or even the street where your business stands.
You could also include the names of nearby landmarks, local parks, or even other popular businesses.
Which of These SEO Solutions Will You Try?
From making sure you know how to localize your content to studying up on what makes an effective linking strategy, we hope you’re ready to put these SEO solutions into action.
Of course, remember that the tips listed here are just a small sampling of some of the SEO tactics that can help you to grow your bail bonds business.
You’ll need to implement a lot more than just these ideas alone if you want to be able to keep your new, higher ranking.
We’ll continue to bring you more tips and tricks on how to make that happen, so bookmark our blog to make sure you don’t miss out.