Your emotional vocabulary could make or break a deal. While creating engaging content, don’t forget that high emotional words can work magic. Trigger words or emotive words can activate specific responses and reflexes in your readers’ brains. Believe me, this is no science fiction; it’s a well-researched fact.
Krish Sathian, a neuro scientist at Emory University stated that words relating to texture can trigger the brain areas associated with touch, even without any tactile sensation. You can call them magnet words.
So, when you use a specific feeling word, it can dramatically impact or improve your persuasion skills, affecting the feelings and emotions of your audience. You can engage more powerfully with your audience. What are these power words or trigger words and what is the emotional response that it evokes in readers?
That’s exactly what this post is all about. Aimed at making your content more engaging and powerful, with the ability to extract the intended response from your readers.
A word of caution though – Use these emotion words to engage with your audience, but remember to trigger responses responsibly. Create content that is primarily beneficial to your audience.
That being said, you can arouse your readers, make them take the intended action, arouse curiosity, create empathy and generally, weave magic with this list of feeling words. Some of these words are positive feeling words and some are negative feeling words (I’ve left the latter out, for obvious reasons). It’s like creating an itch. You just have to scratch, there’s no way out.
Steps Before Use of Emotional Vocabulary
- Decide the kind of action you want the reader or audience to take.
- Do you want them to subscribe, or share or buy?
- Identify the emotion that could work towards the above goal.
- Choose words from the lists I’m giving you and sprinkle them in your content.
- Use them judiciously to get your readers to take the intended or desired action.
Inspiring Readers Into Action With Emotive Words
These words will make readers inspired. They’ll be gripped with the desire to make clicks, read more!
“If you can’t fly, then run; If you cannot run, then walk; if you cannot walk, then crawl; but whatever you do, you have to keep moving forward”. An inspirational quote by Martin Luther King Jr., that still remains a mantra decades after they were spoken!
- Move Forward
Arousing Curiosity Words
These words will send your readers into an emotional state of curiosity: They want to know more. They are riveted and intrigued by your content and stayed glued to the screen.
Creating Trust Words
These words will offer the right cues to creating a feeling of trust in you. When they trust you, they engage better with the content. You first need them to trust your words, your product and your service, before you begin to sell it to them. It’s like you are providing them with a security blanket.
You can also use these words before users make a final payment, sign up a form or offer testimonials.
- Money back
- No strings attached
- Long term
- No obligation
- No risks
- Cancel anytime
- Try before buying
- No obligation
- No questions asked
- Recession proof
- Tried and tested
- Try before buying
- Must See – Grammar Mistakes to Avoid at all Times
Words that Convert
A word can change the mood from curiosity to motivation. You can convert your readers and make them subscribe to your post, your product or service with these powerful words that convert.
You are probably asking can a single word make you change your view about a button. It sure can. Power words can make your reader enlist, drive more traffic and engagement, ultimately leading to conversions.
The old brain controls decision making, so when you use these words for marketing, they can be powerful and persuasive marketing words that will make the person decide to buy your product or service. They are direct and simple, but most arresting and compulsive. Use these words when you want to call readers to action; for subject lines; opening sentences.
When you want readers to sign up for emails, for trial offers or in app messaging or a membership, use these words: (They hint at exclusivity and the reader wants to be in for fear of missing out)
- Become a member
- Come along
- Members only
- Exclusive offers
- Login required
- Become an Insider
- Be one among the first
- Only available with subscription
- Membership Closing soon
- Supply running out
- Last one remaining
- First come first served
- Only few left
- Only offered here
- Limited time offer
Use these words when you want readers to share your content on the social media. Neil Patel, one of the top 10 among online marketers, offers the infographic seen below, based on his research of popular social media sites. Use these words for increasing shares:
- How to
Over to You
Oh man! I could go on with this list all day! But let’s call it a day. Hope it helps improve your marketing with these powerful emotional words. I reiterate, use them judiciously and be honest with the facts that you are presenting. I’m surely not encouraging any kind of manipulation. So, go ahead and make your blog really ‘pop’.