Are you bored of traditional marketing efforts? Maybe you’ve tried radio ads and billboards but were left with no reaction from the public.
Finding the right ways to market your business is becoming increasingly important. With competitors springing up out of nowhere, you may be starting to feel the pressure now more than ever.
But don’t worry! The key is to think outside the box and use creative marketing strategies to reach your audience.
Do you want to know what we’re talking about?
Keep reading to discover our top 10 brilliant marketing strategies
Make How-To Videos
Would your customers use your products for hands-on projects? One of the best marketing ideas is to create how-to videos.
Your customers will appreciate easy to follow instructions to make their project seem less daunting. They may also be exposed to new and different ways to use your products they haven’t considered. These videos will make you an expert in your field while promoting your products to new and existing customers.
Give Your Brand a Personality
There’s no denying the importance of social media in marketing. It’s an effective way to reach new customers and communicate with your audience.
But those social media pages aren’t reaching their full potential if you’re only sharing bland, self-promoting content. When it comes to social media marketing ideas, the goal is to give your brand a personality.
Add puns or jokes to your posts to lighten the mood. Your customers will feel a stronger connection to your brand and may be more active on your pages.
Do you have a younger target audience? It can be more important than ever to develop a good business personality on social media.
Using memes and other trending topics can be a great way to keep your product relevant and give your followers a good laugh. Just make sure you aren’t using outdated memes or trends – it’ll be hard to connect with your target audience if you’re always one or two steps behind them.
Be Active on Other’s Pages
Many business promotion ideas circulate around showing customers that you care about them and their opinions. Responding to their comments on your social media pages is one great way to do that.
But, if you want to take this a step further, consider commenting or liking posts on your customers’ pages. It’ll show that you’re interested in their content and may motivate them to be active on your page. Plus, it’ll help them connect with your brand because they’ll feel there is a real person behind it all.
Host a Photo Contest
Everyone loves a good selfie. And you can use this to get some free marketing by hosting a photo contest!
You may ask your social media followers to take a selfie with your product or take a picture of your product in use. Have them post the image on your page and offer the winner a free product. Not only will your page gain interest, but tons of people will see the selfies and be exposed to your business.
Does your company do anything special for the holidays? If not, you’re missing out on some brilliant marketing strategies.
Use holidays to promote special discounts of services. For example, a soap company may use Thanksgiving as a chance to promote pumpkin or cranberry scented soap. There are tons of fun holidays that could be related to your business – just pick a few and find ways to celebrate them.
If you run a local business, you may want to consider giving back to the community. A little volunteering or some donations will draw attention to your business and improve your public image. Donating gift cards to charitable events is always easy, but volunteering may be the better option if you’re on a tight budget.
Market Your Eco-Friendly Features
People are becoming increasingly worried about the dangers of pollution and fossil fuels. Many are trying to go green or buy from eco-friendly companies to do their part to save the environment.
One of the best business promotion ideas is to go green. You’ll feel good that you’re helping the environment and promoting this change can draw in new customers.
If going completely eco-friendly isn’t possible right now, consider promoting a line of eco-friendly products. They could be made from recycled materials or come in a biodegradable package.
You could also vow to donate a percentage of every purchase to cleaning up the local river or planting trees in the park.
Commission a Mural
Have you been thinking about getting billboards? Consider taking this one step further with one of the most creative marketing strategies – a mural!
Find a building in a prominent part of town and commission a local artist to paint a mural. It’ll get more attention than a billboard and you’ll be adding a huge piece of art to your town. You can also discover more unique signage options to draw extra attention to your store.
Start a Podcast or YouTube Channel
Do you subscribe to YouTube channels or podcasts to stay up-to-date on new things happening in your industry? Well, chances are your customers do the same thing!
Starting a podcast or YouTube channel is a great way to showcase yourself as an industry expert. Every week come up with a new topic to discuss.
While each video or podcast should be related to your products, you should be sure not to spend the entire time promoting them. For example, if you sell low carb foods, consider starting a health and wellness channel. You can make videos about healthy snacks for adults or exercising and mention your products in passing.
Creative Marketing Strategies
If your marketing strategies aren’t working, it could be time for some out-of-the-box thinking.
Just follow our creative marketing strategies to give your company a new and lively marketing campaign that’s sure to bring customers in.
Did you like this article? Check out our business blog page for more great ideas like this.